Privacy Policy

2.1 Account Information

When you register for an account, we collect:

• Email address
• Display name (optional)
• Password (stored as a one-way cryptographic hash — we never store your plaintext password)
• Pickleball skill rating and related self-assessment data you choose to provide (DUPR rating, reliability score, self-assessed level)
• Coach persona preference
• Profile avatar — either uploaded by you or AI-generated on your request

2.2 Match and Video Data

When you submit a match for analysis, we temporarily process the video file you upload. Raw video files are deleted from our systems immediately after computer vision processing is complete. We do not retain your original video.

Extracted frames and intermediate processing artifacts may be retained for up to 30 days following analysis completion, for quality assurance, dispute resolution, and to support analysis re-generation. After 30 days, these frames are permanently deleted unless you have subscribed to an extended retention add-on.

Extended retention — we may offer longer frame storage as an optional paid feature. This retention period will be disclosed clearly at the time of purchase and governed by your subscription terms.

Structured match statistics, AI-generated analyses, and coaching narratives derived from your video are retained as part of your match history for as long as your account is active.

2.3 Usage and Behavioral Data

We collect data about how you interact with the Service, including pages visited, features used, time spent, button clicks, and navigation patterns. This data is used to improve the Service, understand user behavior, and inform product decisions. We use third-party analytics tools for this purpose; see Section 6 (Third-Party Services) for details.

2.4 Device and Technical Data

When you use the Service, we automatically collect:

• IP address
• Browser type and version
• Operating system
• Referring URLs
• Device identifiers
• Log data (timestamps, error logs, request logs)

2.5 Cookie and Consent Data

We use cookies and similar tracking technologies. When you accept our cookie policy, we record your consent with a timestamp, your user ID or session identifier, your IP address, and your browser/device information. This record constitutes your clickwrap attestation and is retained as evidence of your consent for the lifetime of your account plus any legally required retention period.

See Section 9 (Cookies) for the full list of cookies we use and how to manage them.

2.6 Payment Information

We do not store credit card or payment account numbers on our servers. All payment processing is handled by Stripe, Inc. When you make a purchase, your payment details are transmitted directly to Stripe over an encrypted connection. We receive only a token reference and limited billing information (last four digits, card type, expiry) from Stripe for display purposes. Stripe’s privacy practices are governed by the Stripe Privacy Policy.

2.7 Communications

If you contact us by email or through the Service, we retain the content of those communications to respond to your inquiry and improve our support.

5.1 Active Accounts

We retain your account data, match history, and AI-generated analyses for as long as your account is active. Raw video files are deleted immediately after processing. Extracted frames are deleted within 30 days unless extended retention is active.

5.2 Account Deletion

If you request deletion of your account, we will permanently purge all personal data associated with your account — including your profile, match history, analyses, avatar, and any retained frames — within 30 days of your deletion request. You may request deletion by contacting us at [email protected] or through the account settings page. Following purge, your data cannot be recovered.

We may retain anonymized, non-identifiable aggregate statistics derived from your usage after deletion, which cannot be linked back to you.

5.3 Delinquent and Downgraded Accounts

If your paid subscription lapses due to non-payment, your account will be downgraded to the free tier within 30 days. Data stored under your account will then be governed by the free tier retention policy, which applies a first-in, first-out (FIFO) model: the oldest match records will be removed first when your stored data exceeds free tier limits. You will receive advance notice before any data is removed under this policy.

9.1 What We Use

We use the following categories of cookies and similar technologies:

• Strictly necessary — authentication tokens and session identifiers required for the Service to function. These cannot be disabled.
• Functional — preferences such as your coach selection and UI settings.
• Analytics — behavioral tracking cookies that help us understand how users interact with the Service (e.g., page views, click paths, session duration).
• Marketing — cookies used to track campaign performance and serve relevant communications. Only set after consent.

9.2 Consent and Attestation

When you first visit the Service, we present a cookie consent banner. Your acceptance or rejection is recorded as a clickwrap attestation containing: your user ID (or anonymous session ID if not logged in), timestamp, IP address, browser and device fingerprint, and the policy version you consented to. This record is stored securely and constitutes legally binding evidence of your consent under GDPR Article 7(1).

You may withdraw cookie consent at any time by contacting us at [email protected] or by clearing cookies in your browser settings. Withdrawal of non-essential cookie consent does not affect the lawfulness of prior processing.

9.3 Managing Cookies

You can control cookies through your browser settings. Note that disabling strictly necessary cookies will prevent the Service from functioning. For analytics and marketing cookies, use the consent banner or contact us to update your preferences.